URBANTIME PRESENTS ITS VISION IN MILAN: THE GARDEN CITY
A UTOPIA THAT OPENS UP TO NEW INTERPRETATIONS.
SALONE DEL MOBILE MILANO 2024 HALL 18 – STAND F 04
For Salone del Mobile, URBANTIME presents CABANA, designed by Basaglia + Rota Nodari, art director of the brand.
URBANTIME was born with the vocation of creating furniture collections for the city and public spaces, with the ambition of improving the beauty and quality of life in our cities. Over the years, many collections have been built to propose new ways of living outdoors in shared spaces.
For URBANTIME, the concept of GARDEN CITY is not a utopia but an idea to pursue with a contemporary vision, to be adopted even in large metropolises, and in this sense, the company is doing its part.
The CABANA project is effectively the symbol of this journey. It is the latest project born from the Zeroquindici. 015 collection.
CABANA is a small piece of architecture, consisting of a system composed of table and benches in painted steel, shaded by a fabric sunshade. The sunshade can be adjusted to shield from or allow sunlight depending on the seasons.
CABANA is an element that immediately creates atmosphere: festive if we imagine it in a garden during a summer barbecue with friends; holiday-like in a city park or reflected in a body of water; relaxing and focused in the courtyard of an office complex for those who love working outdoors.
«CABANA, together with the other products in the Urbantime collection, is an expression of a universal thought that emphasizes the concept of Ecological Garden and Urban Garden, placing them on the same level of value with the ambition to contribute to the vision of an “Ideal City” where the quality of daily living is paramount.’ Alberto Basaglia.